Privacy Policy

1. Introduction

LIM, Incorporated ("LIM," "we," "our," or "us") operates a convenience store located at 3833 N Valley Pike, Harrisonburg, Virginia 22802. We take your privacy seriously and are committed to being transparent about how we handle personal information.

This Privacy Policy explains what information we may collect when you visit our website (limincorporated.com), use our contact form, or otherwise interact with us online. It also describes how we use that information, how we protect it, and what rights you have under applicable law.

This website is an informational site. We do not operate an online store, process payments online, or collect financial or payment card data through this website.

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

When you submit a message through our Contact form, we collect the following personal information:

• Full name — so we know who we are speaking with.
• Email address — so we can respond to your inquiry.
• Message content — the question, comment, or feedback you submit.

We do not require you to create an account, and we do not collect passwords, payment information, Social Security numbers, government-issued IDs, or sensitive personal data through this website.

B. Information Collected Automatically

When you visit our website, our web server and any hosting provider may automatically record certain technical information, including:

• Your IP address or approximate geographic location (city/region level)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages visited and time spent on each page
• Referring website (the website you came from)
• Date and time of your visit

This technical data is collected as part of normal web server operations and is used primarily to maintain website security, diagnose technical issues, and understand general usage patterns. It is not used to personally identify individual visitors.

C. Information from Third-Party Services (Embedded Content)

Our website embeds a Google Maps iframe to display our store location. When you interact with the embedded map, Google may collect information as described in Google's own Privacy Policy. We do not control the data practices of Google. Please see the Cookies & Tracking Technologies section for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries. When you submit a message through our contact form, we use your name and email address solely to reply to your question or comment.
• To improve our website. Aggregated, non-identifiable technical data (such as page visit counts and browser types) helps us understand how our website is used and where we can make improvements.
• To maintain website security and integrity. Server logs and technical data help us identify and respond to unauthorized access attempts, spam, or other security threats.
• To comply with legal obligations. We may retain or disclose information as required by applicable federal or Virginia state law, or in response to a lawful court order, subpoena, or government request.
• To protect our rights and the safety of others. We may use information to investigate potential violations of our policies or to prevent harm to persons or property.

We do not use your personal information for targeted advertising, automated profiling, or any purpose unrelated to the above. We do not sell your personal data to any third party.

4. Information Sharing & Disclosure

LIM, Incorporated does not sell, rent, or trade your personal information with third parties for their own marketing purposes. We may share information only in the following limited circumstances:

• Service Providers. We may share information with trusted third-party vendors who assist us in operating our website or communicating with you (for example, a web hosting provider or email delivery service). These providers are obligated by contract to use your information only on our behalf and in accordance with this policy.
• Legal Requirements. We may disclose information if required to do so by law, regulation, or legal process, including a court order, subpoena, or lawful request by a government authority.
• Protection of Rights and Safety. We may disclose information when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of LIM, Incorporated, our customers, employees, or the public.
• Business Transfer. In the event of a merger, acquisition, or sale of all or a portion of our business assets, personal information may be transferred as part of that transaction. We will notify you via a prominent notice on our website before such a transfer occurs and before your information becomes subject to a different privacy policy.

5. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, or as required by law:

• Contact form submissions (name, email, message) are retained for up to 24 months from the date of submission, or until the inquiry is resolved, whichever is shorter. After this period, we delete or anonymize the data.
• Web server logs (IP address, browser data, page visits) are typically retained for up to 90 days for security and diagnostic purposes, after which they are automatically purged or anonymized by our hosting provider.

You may request deletion of your personal information at any time by contacting us at info@limincorporated.com. We will honor deletion requests within 45 days, subject to any legal obligations that require us to retain certain records.

6. Data Security

We take reasonable and appropriate administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Transmitting data over encrypted HTTPS connections (SSL/TLS)
• Limiting access to personal information to authorized personnel only
• Using reputable, security-conscious hosting providers
• Regularly reviewing our website and data handling practices

However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You share information with us at your own risk.

If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at info@limincorporated.com.

7. Cookies & Tracking Technologies

Cookies are small text files placed on your device by websites you visit. They are commonly used to remember your preferences and understand how you use a site.

Cookies We Use

Our website itself uses minimal or no first-party cookies. We do not use cookies for tracking you across other websites, behavioral advertising, or building personal profiles.

Third-Party Cookies — Google Maps

Our website embeds a Google Maps iframe to display our store location at 3833 N Valley Pike, Harrisonburg, VA. When the map loads or when you interact with it, Google may set cookies or collect data via its own tracking technologies. This is governed by Google's Privacy Policy and is outside our control.

If you prefer, you can view our store location by visiting Google Maps directly at maps.google.com and searching for our address.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of some parts of our website. To learn how to manage cookies, visit your browser's help documentation or allaboutcookies.org.

8. Third-Party Links

Our website may contain links to or embed content from third-party websites and services, including but not limited to Google Maps. These third-party sites and services have their own privacy policies, which we encourage you to review.

LIM, Incorporated has no control over the content, practices, or privacy policies of third-party websites and assumes no responsibility or liability for them. A link to or embedding of a third-party service on our website does not constitute an endorsement by LIM, Incorporated of that third party's privacy practices or data handling.

9. Your Privacy Rights

If you are a resident of Virginia, you have rights under the Virginia Consumer Data Protection Act (VCDPA), Va. Code Ann. § 59.1-575 et seq., which may include:

• Right to Access. You have the right to confirm whether we are processing your personal data and to access that data.
• Right to Correction. You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and the purposes of processing.
• Right to Deletion. You have the right to request that we delete personal data you have provided to us or that we have collected about you.
• Right to Data Portability. You have the right to obtain a copy of your personal data in a portable, readily usable format that allows you to transmit it to another controller.
• Right to Opt Out of Sale, Targeted Advertising, and Profiling. You have the right to opt out of the sale of your personal data, the processing of your personal data for targeted advertising, and certain types of profiling. As stated in this policy, we do not engage in any of these activities.

To exercise any of the above rights, please contact us at info@limincorporated.com with a description of your request. We will respond within 45 days of receiving a verifiable consumer request. In some cases, we may need to verify your identity before fulfilling a request. If we are unable to fulfill your request, we will explain why.

If you believe we have not adequately addressed your privacy request, you have the right to appeal our decision by contacting us at the same address above. Virginia residents also have the right to submit a complaint to the Virginia Attorney General's Office.

10. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Our contact form is intended for use by adults and individuals 13 years of age or older.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our records in accordance with the Children's Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at info@limincorporated.com and we will promptly investigate and delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changes in our practices, legal requirements, or for other operational, legal, or regulatory reasons. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy.
• Post the revised policy on this page.
• If the changes are material, we may take additional steps to notify you, such as posting a notice on our website homepage.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after any updates to this policy constitutes your acceptance of the revised terms.

If you have questions about any changes to this policy, please contact us using the information provided below.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us by any of the following means:

• By Mail:
  LIM, Incorporated
  Attn: Privacy Inquiries
  3833 N Valley Pike
  Harrisonburg, VA 22802
  United States
• By Email:
  info@limincorporated.com

We will make every effort to address your inquiry promptly and thoroughly. For privacy rights requests under the VCDPA, please allow up to 45 days for a response. We may need to verify your identity before processing certain requests.